Price is NOT the Problem with Sean Kelly, Vatic - Podcast

How do you know how to price your next show? How do you measure the value of the show to your various patrons and turn that into a ticket price? What variables should you be considering?  In this episode, Sean Kelly, founder of dynamic pricing tool Vatic, lays out the case for dynamic pricing. He explains that while knee jerk reactions are understandable, there is a better way to think about pricing that benefits your organisation, and makes sense to your audiences.  Every pound and euro counts in the arts. We need to value our offerings correctly and use data to drive our thinking.

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