Before the Launch: Curation Behind Closed Doors - Podcast

Creating anticipation and excitement around new exhibitions is an important part of arts marketing. But how do you do this before an organisation is even established? Benedict Schlepper-Connolly from Museum of Literature Ireland, talks about the collaboration between the National Library of Ireland and University College Dublin. Benedict dives into the branding and identity process of MoLI as well as offering insight into some of the challenges MoLI faced before and after opening its doors in September 2019.

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