Benchmarking Best Practices with TRG Arts - Podcast

TRG Arts' Senior Consultant, Tom Stickland discusses how to use data and metrics as the foundation for strategies that help build loyal audiences for arts and cultural organisations. Tom explains the importance of identifying your organisation's definition of success and aligning metrics to long-term goals like patron loyalty and revenue resilience. He also delves into how organisations should look at historical data to set realistic growth projections and benchmark against industry data if gaps in your own data make it necessary.

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