Social Shifts: The Changing Tide of Audience Engagement - Podcast

Audience behaviour is changing social media in dramatic ways. Marketing Manager, Meg Edwards of HdK Associates explains what is changing and how arts and culture organisations can adapt.  Meg Edwards shares her insights on how arts, culture and heritage organisations need to think about audience engagement in this shifting social media landscape. She explains the importance of storytelling, authenticity and how to keep ahead of shifting social media.

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