The Return of Audiences: Five Approaches for Success

With the return of audiences happening at different speeds around the world, how can the cultural sector use insights and data collected during lockdowns to respond to the unique nature of their re-opening seasons? This webinar draws out some of the key findings from multiple research programmes, and their implications for maximising income from audiences in the short and medium term. Baker Richards CEO Robin Cantrill-Fenwick will outline five approaches that (almost) every venue should consider to set themselves up for successful reopening.