Mansfield Palace Theatre Decreased Costs by 40% with Simple A/B Testing Case Study

This case study looks at how Mansfield Palace Theatre used A/B testing on their brochure campaign resulting in a 40% decrease in costs without impacting sales. Mansfield Palace Theatre, managed by the local authority was looking at various ways to save money without affecting their customer experience or ticket sales. Ticketsolve worked with Mansfield's marketing team to see if there were any easy and effective cost savings to address.

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