It would be helpful if the box office generated QR codes that can be used in brochures and on posters that will take the customer straight to the specific show to purchase tickets.
because it is supplied by the box office it may well be able to supply analytics showing the journey from scanning to purchasing. With our current system we just know how many scans each QR code has had and no way of knowing if the customer purchased tickets as an end result.
when setting up a show: Manage>Shows>Showname at the top is 'Copy event URL' if there was an additional 'Copy event QR' then the code could be placed in the clipboard for use.
If the QR code was treated the same as a tag then reporting might be achievable.