How to integrate your Ticketsolve account with the Meta (Facebook) Conversion Pixel

Do you advertise on Facebook? Do you know how successful those posts have been? Did the post help sell any tickets/products? Well, with our integration with Meta Pixel, you can determine exactly how much money you make on each of your Facebook adverts. Our new integration will show you exactly how much you spent (£/€x on this advert), and how much you made (£/€y). 

Steps to integration your Ticketsolve with the Meta Conversion Pixel

1. Set up a new Subdomain on your Ticketsolve account

Contact Ticketsolve Support to let us know that you want to integrate with Meta Pixel.

Ticketsolve need to create you a new Subdomain so that your Ticketsolve site is registered to your own domain, e.g. myvenue.co.uk. This means that your Ticketsolve site would change from something like myvenue.ticketsolve.com to myvenue-tickets.myvenue.co.uk.

The reason for this set up is because Facebook needs to be able to verify the domain that's being used, and as ticketsolve.com isn't your own domain, you're not able to verify it, which is why you need to be using your own domain.

To do this, we will create a new Subdomain in your Ticketsolve account like myvenue-tickets.ticketsolve.com which will then become myvenue-tickets.myvenue.co.uk. There's a couple of steps to this that your DNS Provider / Web Domain Manager would need to do as we'd need them to add CNAME records to your domain.

2. Switch to using your new Subdomain

You'd then need to switch to using this new myvenue-tickets.myvenue.co.uk subdomain for Ticketsolve, and make sure any links you use for Facebook Ads point to your events on this subdomain.  

3. Set up Google Tag Manager (GTM)

Our Meta Pixel integration is set up through GTM. To set up GTM, follow the instructions in our guide on how to set up Google Tag Manager.

4. Add Your Meta Pixel ID to GTM

4. We have done all the hard work for you, so that's all you need to do is add the Meta Pixel ID to the variables within GTM. Follow Step 5 in our guide on how to set up Google Tag Manager for instructions on which variable to add your Pixel ID into.

 Ticketsolve Tip

If you use Google Chrome, you can download the Meta Pixel Help extension to check that the pixel is loading correctly on your Ticketsolve site.

Customising your Facebook Report

When you look at your reports in Facebook, it will not automatically show you the ROI. You will need to add additional columns into the report. To do this, go to your Adverts Manager and find the Columns option at the top of the report, click the dropdown and select Customise Columns. You can now search for what you want to add into the report, we suggest you include the following:

• Campaign Name
• Delivery - The current status of your campaign, advert set or advert delivery.
• Reach - The number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
• Cost per result - The average cost per result from your adverts.
• Amount Spent - The estimated total amount of money you've spent on your campaign, advert set or advert during its schedule.
• Website Purchases - The number of purchase events tracked by the pixel on your website and attributed to your adverts.
• Total Conversion Value - The total value of all conversions attributed to your adverts. The metric includes the sum of conversion value from conversions that were attributed to your adverts. These may include conversions recorded by your pixel, app events, offline events or on-Facebook events.