Guide to setting up GTM and GA4

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is an essential tool for website owners, marketers, and businesses to understand the behaviour of their audience and measure the effectiveness of their marketing efforts.

This article contains everything you need to know about setting up Google Analytics 4 (GA4) and integrating it with your Ticketsolve account. You can read our step-by-step articles, watch a recording of our GA4 Ticketsolve Academy, or explore the GA4 Reporting Kit. 

How to set up Google Analytics 4 with Ticketsolve

To set up Google Analytics 4 and integrate it with your Ticketsolve account follow the steps below. You can also watch this video walk-through with Nick (we'd recommend following the articles alongside the video).


First, in Google Analytics:

1. Set up a GA4 property.

2. If you are switching from a UA property it is recommended to toggle off the auto-migration that Google suggests so you can set up GA4 from scratch properly.

Next, in Google Tag Manager:

3. Create or update your Google Tag Manager (GTM) account with the new container we have created for GA4. Follow the step-by-step instructions in our Google Tag Manager article to do this.

Then, back in Google Analytics:

4. Tweak your GA4 account setup so that it is optimised for the Ticketsolve integration. Follow the step-by-step instructions in our Google Analytics 4 article to do this.

Lastly, if you need to track on your own website as well as your Ticketsolve site:

5. Follow the step-by-step instructions in our article on tracking GA4 on your own website to create a new GA4 tag in your GTM container.

Need a hand?

We understand that there's a fair few steps to this, and our Support team is on hand if you get stuck or have any questions.

If there's anything you need help with when integrating your Ticketsolve account with GA4 please drop us email at or send us a ticket

Ticketsolve Academy: GA4 with Chris Unitt

In our GA4 Academy session we were joined by Chris Unitt of One Further, who walked through how to set up GA4 and integrate it with your Ticketsolve account. 

The session covered:

  • What Google Analytics 4 is and what this change means.
  • How to set up the new Google Tag Manager (GTM) container and link it to GA4.
  • How to set up Google Analytics 4 for your Ticketsolve account.
  • A demonstration of the GA4 reporting templates available.


Google Analytics 4 Reporting Kit

You can access a Google Analytics 4 Reporting Kit provided by One Further, which is available for FREE to the Ticketsolve community. The kit includes instructions and guidance on how to tailor the GA4 reports to your needs, with specific details on how to create:

  • Marketing reports for each channel (email, social media, paid social, referrals, and more).
  • Content reports for areas of your website (i.e., productions, news and articles).
  • A ticket purchase pathway funnel.
  • A website overview dashboard.

Ticketsolve customers can access the Google Analytics 4 Reporting Kit for free by heading to the website and selecting the option to request a discount code.



Related articles

How to set up Google Tag Manager for GA4

How to set up Google Analytics 4

Tracking Google Analytics 4 On Your Own Website

Google Tag Manager Change Log

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