In this article we’ll look at the Checkout Mailer MJML email template and cover when it is sent, what is included, and an example of how it looks.
What is the Checkout Mailer?
The Checkout Mailer is sent automatically to the customer’s email address after an order is completed online or at the Box Office (as long as the "skip sending confirmation email" box is not ticked). The Checkout Mailer contains confirmation of their order, details of the items purchased, QR code for tickets, and the customer's details.
The Checkout Mailer is a great opportunity to engage with the customer and let your organisation's personality come through - it may well be the first time they've had any communication with you! Thank the customer for their order, let them know any important information about their purchase, and remind them how to access their tickets.
The default Checkout Mailer includes:
- Personalised greeting
- Custom opener text - by default this text thanks the customer for their purchase and tells them that their tickets and order details can be found below
- Embedded tickets with scannable QR code (it’s also possible to add in a button for customers to download their tickets as a PDF)
- Button to add tickets to Apple and Google Wallet
- Customer details
- Current order details
- Order history if order has been amended
- Email notes
- Button to view order details as a web page on your Ticketsolve site
- Custom closing text - by default this text tells the customer to contact the Box Office if they have issues downloading their tickets, and a reminder to check their order details are correct
- Social icons
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