Applying Audience Finder Artforms within Ticketsolve

To extract meaningful and consistent artform data for use in Audience Finder Original and Audience Finder Answers, Ticketsolve and The Audience Agency (TAA) have collaborated and put together this guide to set up standardised Audience Finder artforms in Ticketsolve.

This allows organisations who use Audience Finder Data Tools to categorise shows according to artform in Ticketsolve, using the tagging function. This then gets automatically transferred into Audience Finder.

Categorising your shows with tags

In order to automatically send the show categorisation over to Audience Finder, you will need to attach the relevant tag to each show (not Ticketsolve's Event Categories feature). An up-to-date list of the Audience Finder artforms can be found below.

When adding the tag to each show you must ensure that each tag starts with 'aa:'. This is essential as we have coded the system to pick up any tags that start with 'aa:'  to be automatically mapped to TAA categorisation model in Audience Finder. 

An example of how you would go about adding these tags can be seen below:

Audience Finder Category: Contemporary Dance

Ticketsolve Tag: aa:contemporary_dance

To add your tag, go to Manage > Shows , find your show and add your tag in the Tags box as shown below.  Make sure you click update show in the bottom right hand corner to save your action.

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Audience Finder Tags 

Please find below a list of all Audience Finder categories along with the Ticketsolve short code tags that need to be added to your shows in Ticketsolve. 

AA Sub Genre
Ticketsolve Short_Code
C&F Branded aa:cf_branded
C&F Community/Amateur
aa:cf_community_amateur
C&F Concert aa:cf_concert
C&F Dance aa:cf_dance
C&F Literature aa:cf_literature
C&F New Writing
aa:cf_new_writing
C&F Outdoor Arts Events
aa:cf_outdoor_arts_events
C&F Plays/Drama
aa:cf_plays_drama
C&F Other aa:cf_other
Pantomime aa:pantomime
Other Christmas Show
aa:other_christmas_show
CVA Craft & Design
aa:cva_craft_design
CVA Film & Video
aa:cva_film_video
CVA Fine Arts/Painting/Drawing aa:cva_fine_arts
CVA Photography
aa:cva_photography
CVA Sculpture
aa:cva_sculpture
CVA Other aa:cva_other
Ballroom aa:ballroom
Circus Arts aa:circus_arts
Community/Amateur Dance
aa:community_amateur_dance
Contemporary Ballet
aa:contemporary_ballet
Contemporary Dance
aa:contemporary_dance
Dance Rehearsal
aa:dance_rehearsal
Dance Talks aa:dance_talks
Dance Theatre
aa:dance_theatre
Jazz/Tap Dance
aa:jazz_tap_dance
Latin Dance aa:latin_dance
Show/freestyle Dance
aa:show_freestyle_dance
Street Dance/Hip Hop
aa:street_dance_hip_hop
Traditional Ballet
aa:traditional_ballet
UK & Ireland Traditional Dance
aa:uk_ireland_taditional_dance
World Dance aa:world_dance
Youth Dance aa:youth_dance
Other Dance aa:other_dance
Art-house/Specialist Cinema
aa:art_house_specialist_cinema
Documentary aa:documentary
Film in Other Language
aa:film_other_language
Film Production
aa:film_production
Film Talks aa:film_talks
Mainstream Film
aa:mainstream_film
Streamed Performing Arts
aa:streamed_performing_arts
Other Film aa:other_film
Comedy & Comedians
aa:comedy_comedians
Ice Shows aa:ice_shows
Magician/Hypnotism/Supernatural
aa:magician_hypnotism_supernatural
Personality/Reminiscence/Talk
aa:personality_reminiscence_talk
Sing-a-long aa:sing_a_long
Variety/Cabaret Entertainment
aa:variety_cabaret_entertainment
Other General Entertainment
aa:other_general_entertainment
Author Readings
aa:author_readings
Library Events/Reading Groups
aa:library_events_reading_groups
Literary Talks aa:literary_talks
Poetry/Spoken Word
aa:poetry_spoken_word
Storytelling aa:storytelling
Other Literature
aa:other_literature
Archaeology/History
aa:archaeology_history
Ethnography/Anthropology
aa:ethnography_anthropology
Natural History/Nature
aa:natural_history_nature
Science/Technology
aa:science_technology
Other Museums/Heritage
aa:other_museums_heritage
Baroque aa:baroque
Brass & Silver Bands
aa:brass_silver_bands
Chamber & Recitals
aa:chamber_recitals
Classical Choral
aa:classical_choral
Club Night aa:club_night
Community/Amateur Music
aa:community_amateur_music
Contemporary Classical
aa:contemporary_classical
Country & Western
aa:country_western
Early Music aa:early_music
Electronic Music
aa:electronic_music
Gospel aa:gospel
Jazz & Blues aa:jazz_blues
Male/Female Voice Choir
aa:male_female_voice_choir
Modern Classical Music
aa:modern_classical_music
Music Talks aa:music_talks
Music Rehearsal
aa:music_rehearsal
Opera aa:opera
Orchestral aa:orchestral
Orchestral Non-Classical
aa:orchestral_non_classical
Other Choral aa:other_choral
Popular Classical
aa:popular_classical
Rock & Pop/Hip hop
aa:rock_pop_hip_hop
Swing/Big Bands
aa:swing_big_bands
UK & Ireland Folk Music
aa:uk_ireland_folk_music
World Music aa:world_music
Youth Music aa:youth_music
Other Music aa:other_music
Community/Amateur Musical Theatre
aa:community_amateur_musical_theatre
Mainstream Musicals
aa:mainstream_musicals
Other Musical Theatre
aa:other_musical_theatre
OA Aerial aa:oa_aerial
OA Carnival aa:oa_carnival
OA Circus Arts
aa:oa_circus_arts
OA Community/Amateur Arts
aa:oa_community_amateur_arts
OA Festivals aa:oa_festivals
OA Light Art aa:oa_light_art
OA Magic aa:oa_magic
OA Participatory
aa:oa_participatory
OA Street Arts
aa:oa_street_arts
OA Theatre aa:oa_theatre
Other Outdoor Arts
aa:other_outdoor_arts
Classical Play
aa:classical_play
Community/Amateur Theatre
aa:community_amateur_theatre
Contemporary Play
aa:contemporary_play
Drama New Writing
aa:drama_new_writing
Experimental Theatre
aa:experimental_theatre
Mime/Puppetry
aa:mime_puppetry
Other Language
aa:other_language
Physical Theatre
aa:physical_theatre
Plays/Drama Talks
aa:plays_drama_talks
Scratch Night/Rehearsal
aa:scratch_night_rehearsal
Theatre in Education
aa:theatre_education
Youth Theatre/Drama
aa:youth_theatre_drama
Other Plays/Drama
aa:other_plays_drama
TVA Craft & Design
aa:tva_craft_design
TVA Fine Arts/Painting/Drawing aa:tva_fine_arts
TVA Sculpture aa:tva_sculpture
TVA Other aa:tva_other
Adult Workshops - Performance Skills
aa:adult_workshops_performance_skills
Adult Workshops - Creative
aa:adult_workshops_creative
Adult Workshops - Formal Learning
aa:adult_workshops_formal_learning
Child Workshops - Performance Skills
aa:child_workshops_performance_skills
Child Workshops - Creative
aa:child_workshops_creative
Child Workshops - Formal Learning
aa:child_workshops_formal_learning
Family Workshops - Performance Skills
aa:family_workshops_performance_skills
Family Workshops - Creative
aa:family_workshops_creative
Family Workshops - Formal Learning
aa:family_workshops_formal_learning
Other Workshops
aa:other_workshops
Any Other Artforms
aa:any_other_artforms
Other Talks aa:other_talks
Tours/Walks aa:tours_walks

 

 

 

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2 comments
Date Votes
  • Quick question: does the Event Category have to match the Audience Agency/Finder Sub Genre? Asking as I changed all of them over to the AA Sub Genres a little while back, but wondered if it would mess up the system if I changed them back to something more general.

    0
  • Hi James, i've just created a ticket there for you that will have a more detailed response. But as a summary, you only need to use the second tier artform categorisation. This is done using the list of tags above. If you have used event categories, we can run a quick script for you that will automatically convert them to tags.

    Cheers

    Nick

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