Email templates hold the subject line and content for any email Ticketsolve sends, whether that's a system email like a booking confirmation or the email behind a Ticketsolve Automation. We'll walk you through how to create a template and share ready-made MJML you can use as a starting point.
Branding
Templates control the subject line and content of an email. Your branding, header, footer, and colours are controlled separately in your look and feel settings. See How to style your MJML emails for more details.
How to create an email template
- Go to Settings > Templates.
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Click Add New to create a new template.
- Give your template a name. Name it clearly and specifically so it's obvious to all system users what it's for. This is especially important the more automations you build.
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Click Add to save your template.
- Enter your subject line and email content into the MJML tab.
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Click Update.
How to preview a template
Once you've added your content, you can send yourself a preview to see how the template renders in a real inbox.
- Open your template and select the MJML tab.
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Scroll down and click Send Preview.
- A preview email will be sent to the address on your user profile.
- Check the subject line and content render as expected. If anything looks off, edit the MJML, click Update, and preview again until you're happy.
Preview content
If you preview a template before it's been assigned to an automation, the merge fields won't populate at all. Anywhere a merge field would normally appear, you'll see nothing rather than sample content. That's expected: until the template is attached to an automation, the system doesn't know what type of data to reference for the merge fields, so it has nothing to fill them with.
Once you've assigned the template to an automation, previews populate those merge fields, like {{ event.show_name }} or {{ benefit.days_left }}, with random sample data from your account. You may see odd combinations like past events, negative expiry dates or unrelated products. That's normal too: the sample data is only there to check the template renders properly.
Ready-made MJML content
To save you starting with a blank page, we've put together MJML content for the most common automation types. Pick the closest match, edit the wording, links, and styling to suit your needs, then paste it into your template's MJML tab.
Customer with tag order alert automation
- Customer with tag order alert template - Subject: A new [access/VIP] order has been placed
Product follow-up automation
- Generic product - can be used for any product
- Donation thank you - Subject: Thanks for your donation, {{ order.customer.first_name }}
- Membership welcome - Subject: Welcome to the {{ account.name }} community
Event alert by tag automation
- Event alert by tag template - Subject: Event Reminder for {{ event.show_name }}
Membership expiry reminders automation
- Initial reminder template - Subject: {{ member.first_name }}, your membership expires soon
- Follow-up reminder template - Subject: {{ member.first_name }}, only 2 weeks left on your membership
- Final warning template - Subject: {{ member.first_name }}, your membership expires in {{ benefit.days_left }} days!
- Post-expiry template - Subject: {{ member.first_name }}, we miss you! Renew your membership today
If you need assistance with your email templates, get in touch with Support.
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