In this article, we will look at the Order Sources feature for Box Office. Knowing where your customers have heard about your show, venue or festival is essential for marketing research. You can find out if that newspaper advertisement has attracted new customers, if an email or online marketing campaign has been successful or if word of mouth is the biggest driver to an increase in sales on a run. With this knowledge, you can refocus your marketing, saving time and money!
Important
We would recommend using Google Analytics as your primary way of tracking order sources. Although the Order Sources feature for Box Office is a great starting point, it can be inaccurate if users are clicking any option in order to proceed with the sale. This is why the Order Sources feature is only available at Box Office, and not online - when we tested this a while ago, the data returned from online orders was pretty unreliable!
If you're looking to report on non-digital sources like word of mouth, magazine, etc., another great way is to send out a Post-event Email Alert including a survey link that customers can complete if they wish to. This way, your data is likely to be more reliable.
Adding a new Order Source
To add a new Order Source, go to Settings > Sources and select Add New.
1. Add in the source Name, such as Newspaper, Online, Radio, Email, Friend, TV, etc. It is advisable to make sure you have an option for 'No Source' as some customers may not have an answer for where they heard about you!
2. Click the blue toggle on (blue) to activate. You can view inactive sources by clicking on the eye icon.
3. Select Add to save.
Selecting Order Sources at the Box Office
1. When a ticket is added to the cart click on the loudspeaker icon.
2. Select the appropriate Order source.
3. Click Save.
Making Order Source required at Box Office
You can make adding an Order Source a required part of a Box Office sale. Make sure that you have an option for 'no source' to help keep your data reliable.
1. Go to Settings > General Settings.
2. Search for the setting "Customer required fields for box office".
3. Click on Order Source so it is ticked to be required.
4. Click Update to save.
Now when a ticket is added to the cart the user will be unable to proceed to the payment page until they select an Order Source.
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