We’re releasing four new options, each designed to help you deliver thoughtful, well-timed communication at every stage of the customer journey. From keeping your team informed behind the scenes to helping audiences feel recognised and appreciated, they support stronger relationships that extend well beyond the moment of booking.
Whether it’s setting up operational alerts for your team or sending targeted messages to customers, these automations help create smoother experiences while reducing manual tasks. Explore more use cases over in our Customer Journey Automations blog.
Send a customer email based on a product purchase
Sends a targeted email to customers when their completed order includes a specific product. This lets you send product-specific communications so customers get relevant info, instructions, or follow-up messages related to their purchase.
Use case ideas:
- Donation thank-you messages: When a customer donates, the automation sends a personalised thank-you email that shows your appreciation and strengthens their connection to your organisation.
- Membership welcome journeys: When someone buys a benefit product, the automation sends a welcome email with onboarding details, membership perks, and tips to help them get the most out of it.
Send an email to a system user when a tagged customer makes an order
Sends an email alert to a system user when a customer with a specific tag on their account places an order. This helps your team respond quickly when certain customers book tickets, whether that means offering a helping hand or a warm welcome, or noting any special requirements.
Use case ideas:
- Supporting customers with access requirements: If a customer has an access-related tag on their account, your front-of-house team gets an alert when they book tickets. This way, staff can be ready to provide any needed help, like reserved seating or mobility support.
- Managing known customer issues: If a customer has caused issues before or was refused entry, this automation quietly alerts relevant team members when they order again, so the team can prepare accordingly.
Send a custom pre-event alert based on a show or event tag
Send tailored pre-event reminders for events with specific event or show tags, so you can share the right information for the right type of event - from practical event details to timely Event Hub pre-order reminders.
Use case ideas:
- Custom pre-event messaging: Send tailored reminders with details relevant to each event, like special instructions, venue info, or programme notes.
- Different reminder schedules: Some events might have different lead times. For example, festivals or outdoor events may require earlier reminders with additional preparation information.
- Event Hub promotions: Encourage customers to make Event Hub pre-orders by sending reminders at key times, e.g. 7 days before the event to promote pre-show dining or 24 hours before the event to promote drinks or merchandise pre-orders
Encourage member renewals with a membership expiry campaign
Increase renewals by sending automated reminder emails before and after memberships expire. The automation is an enhancement to our current benefit expiry emails and identifies memberships reaching key milestones, triggering the appropriate email in a four-step reminder sequence designed to encourage renewal.
The reminder sequence typically includes:
- 30 days before expiry – a polite reminder that renewal is approaching
- 14 days before expiry – a follow-up with increased urgency
- 3 days before expiry – a final reminder before benefits expire
- 1 day after expiry – a win-back email encouraging renewal
Want to know more?
- Customer Journey Automations Blog
- How to set up the First Time Customer Automation
- Introducing: Ticketsolve Automations
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