Ticketsolve includes a wide set of digital marketing tools and integrations, from native analytics and email automation through to Google Analytics, Meta, Mailchimp, and sector-specific services like Audience Answers.
This article pulls the whole toolkit together in one place for marketing teams, venue managers, and Support colleagues, with a short explanation of each tool and a link to the detailed article.
Contents
- Tracking and Analytics
- Paid Media and Pixels
- Campaign Attribution and Offline Tracking
- Email Marketing: Mailchimp
- Email Marketing: Ticketsolve
- Website Optimisation
- Customer Data and Segmentation
- Upsell and Engagement Tools
- CRM and Productivity
- Sector-Specific Integrations
Tracking and Analytics
Tracking and analytics sit underneath everything else in digital marketing. Get these right and you build a strong foundation for everything else.
Google Tag Manager (GTM)
Google Tag Manager is a free Google tool that holds all your tracking tags (GA4, Meta Pixel, Google Ads, and others) in one container. You add your GTM container ID in your Ticketsolve settings and the container loads on every page, with all downstream tags flowing through it.
Cookies
All tracking via GTM is subject to consent. Tags only fire for visitors who've accepted tracking cookies on your site, which means a portion of activity won't be recorded. This is by design and required for GDPR compliance.
Read more:
- Setting up Google Tag Manager in Ticketsolve
- Understand the Ticketsolve data layer
- Ticketsolve GTM container changelog
Google Analytics 4 (GA4)
GA4 is Google's web analytics platform. Ticketsolve's checkout pushes e-commerce activity into your GA4 property via GTM, giving you a full view of the customer journey from landing to booking.
Read more:
- Setting up GTM and GA4
- Setting up GA4 with Ticketsolve
- Setting up GA4 on your own website
- GA4 events in Ticketsolve
Paid Media and Pixels
Pixels are tracking snippets from ad platforms that measure ad performance, build remarketing audiences, and report ROAS. Ticketsolve supports pixel tracking via GTM.
Meta (Facebook) Pixel
The Meta Pixel (also called the Facebook Pixel) tracks website actions so you can measure Facebook and Instagram ad performance, build remarketing audiences, and report revenue back to Meta for conversion optimisation. Meta Pixel is installed via GTM.
Read more:
Tracking specific shows for promoters or third parties
If you're working with promoters or third parties who want to track their own individual shows, you can configure pixels and tags to fire only for those shows via GTM. This gives you (or your partners) show-level conversion tracking, separate from your overall site activity.
Read more:
Campaign Attribution and Offline Tracking
Attribution tells you which campaigns drove which bookings. These tools tag traffic sources so your Ticketsolve and GA4 reporting shows what's working.
UTM parameters
UTM parameters are tags you add to URLs to identify traffic sources. A UTM-tagged link looks like: yourvenue.com/?utm_source=mailchimp&utm_medium=email&utm_campaign=autumn-season. When someone clicks and books, Ticketsolve captures the UTM values against the order so you can report on bookings by campaign, source, or medium.
Ticketsolve Tip
QR codes extend UTM tracking to offline channels. Create a UTM-tagged URL, generate a QR code from it, and print it on flyers, posters, or programmes. When someone scans and books, the campaign appears in Ticketsolve and GA4 alongside online clicks.
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Order Sources
Order Sources are Ticketsolve's attribution mechanism for box office and phone bookings only, where UTM tracking isn't possible. You configure sources (partner website, print campaign, newspaper, etc) and staff select the source at point of sale. Revenue and booking volume by source is then reportable.
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Email Marketing: Mailchimp
Mailchimp is the email marketing platform Ticketsolve integrates with directly. The integration syncs customers who are subscribers, keeps marketing opt-ins in sync, shares rich customer data (purchase activity, email engagement) for segmentation, and feeds Ticketsolve order data into Mailchimp's campaign reports for revenue attribution.
Read more:
Mailchimp automations
Mailchimp's Automations let you send triggered emails based on customer behaviour. Because Ticketsolve data flows into Mailchimp, automations can respond to booking behaviour as well as email engagement.
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Email Marketing: Ticketsolve
Ticketsolve sends its own system emails (booking confirmations, event reminders, password resets) and supports native automations that don't need Mailchimp. This category covers the emails you send directly from Ticketsolve.
Ticketsolve Automations (native)
Ticketsolve Automations are triggered emails you build directly in Ticketsolve. You choose a trigger (abandoned cart, product purchase, first-time customer, lapsed customer, upcoming event), set the timing, write the email, and switch it on.
Read more:
Email templates (MJML)
MJML is the framework Ticketsolve uses for system emails. Compared to HTML, MJML renders more reliably across email clients and is easier to maintain. Ticketsolve comes with a library of MJML templates you can customise with your branding.
Read more:
- Introduction to MJML email templates
- Getting started with MJML design
- How to customise your MJML email branding
- Enable MJML styling for system emails
- Add contact details to your email footer
Email 'from' address and deliverability
By default, Ticketsolve system emails send from a Ticketsolve address. Configuring your own sending domain means emails come from bookings@yourvenue.com (or similar), which can improve deliverability and strengthen your brand.
Read more:
Website Optimisation
Your Ticketsolve site (shows, checkout, customer account) is a marketing destination in its own right. Thoughtful configuration and branding can help it perform well.
Using your own domain
You can serve your Ticketsolve pages under your own domain (for example, yourvenue-tickets.yourvenue.com) rather than ticketsolve.com. Customers stay on what looks like your domain throughout the journey, which is better for brand, SEO, and tracking.
Read more:
Website styling
Your Ticketsolve site supports custom colours, fonts, logos, and layout options to match your venue brand. Consistent branding across your main website and Ticketsolve booking site reduces drop-off at checkout.
Read more:
- Customise your Ticketsolve site look and feel
- Encourage sales with the low availability indicator
- Customise the headings on your Ticketsolve site
Website syncing
Ticketsolve provides an XML feed your developer can use to integrate event listings directly into your website. Create and update events in Ticketsolve, and the integration handles the rest, keeping your site in sync automatically.
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Customer Data and Segmentation
The more you know about your customers, the more relevant your marketing can be. Ticketsolve captures booking history, preferences, tags, engagement, and location data, all usable for segmentation, targeting, and reporting.
Tags
Tags are labels you apply to customers, shows, or products. Use them to build segments, trigger automations, or filter reports. Tags can be applied manually or in bulk from reports.
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Customer Campaigns
Customer Campaigns are targeted marketing activities built around specific customer segments (a mailout to lapsed attendees, a phone campaign to Friends, a promotion for first-time bookers).
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Postcode and location analysis
Where your customers come from is often as interesting as how often they come. Postcode analysis shows the geographical distribution of your audience, useful for local marketing, outreach, and funding applications.
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Crossover reports
Crossover reports take a segment of customers (your panto bookers, for example) and reveal what other shows or genres they've also booked for. You'll often spot non-obvious overlaps, like panto bookers also turning out for live music, which open up new cross-sell opportunities.
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Data hygiene and deduplication
Good customer data is the foundation of good marketing. Deduplication removes duplicate customer records so your segments, counts, and opt-ins reflect reality. Ticketsolve has tools for single-record merges and large-scale deduplication.
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Marketing opt-ins management
Ticketsolve tracks who's opted in to which channels (email, SMS, post), surfaces that status on the customer record and in reports, and syncs preferences with Mailchimp.
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Your Reports
Your Reports is Ticketsolve's main reporting module, with custom reports across bookings, revenue, customers, events, and marketing attribution.
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Upsell and Engagement Tools
These tools help you drive additional revenue and deepen engagement around each booking: pre-orders, add-ons, and targeted communications tied to specific events.
Event Hub
Event Hub is Ticketsolve's integrated upsell channel and pre-event customer hub. Customers can pre-order drinks, snacks, merchandise, and experiences like pre-show dining at checkout or via their Pre-Event Alert, and use the same hub for their tickets and venue info. The result: shorter queues, less confusion, and more revenue.
Read more:
Prompts and recommendations
The online booking flow can surface two kinds of suggestion alongside tickets: add-on products like programmes or merchandise, and show recommendations for other events. Both can lift revenue when they're well placed.
Read more:
CRM and Productivity
These aren't strictly digital marketing tools, but they support the work marketing teams do: planning campaigns, managing relationships, and tracking fundraising.
Projects
Projects give you a workspace for planning and tracking initiatives across shows, campaigns, or fundraising. Each project uses Kanban-style stages with cards you can assign and tag, suiting campaign workflows, sales pipelines, season planning, and major gift fundraising.
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Sector-Specific Integrations
These are third-party tools built specifically for the arts, heritage, and culture sector. All integrate with Ticketsolve to enhance audience development and customer insights.
Audience Answers (The Audience Agency)
Audience Answers is The Audience Agency's national audience data service, widely used by publicly funded venues. The integration sends anonymised booking data and returns Audience Spectrum segmentation, classifying audiences by lifestyle and cultural engagement.
Read more:
Illuminate
Illuminate is Arts Council England's reporting and benchmarking platform for funded organisations. The integration sends booking data to Illuminate, supporting required ACE reporting and sector benchmarking.
Read more:
Want to know more?
If you can't find the information you need, or you'd like to discuss your digital marketing setup with us in more detail, get in touch with Support.
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